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Wednesday, February 11, 2026 at 2:25 PM

Tourism Board Awards Marketing Grants

The Rockbridge Regional Tourism Board has awarded $10,000 to seven organizations for the purpose of marketing their special events held between Jan. 1 and June 30, 2026.

The Tourism Board scored each application based on its strength, the event’s projected ability to attract out-of-town visitors, and the event’s alignment with regional tourism goals.

Sponsorship monies were distributed as follows: - Youth Equestrian Development Association National Championship Week (Youth Equestrian Development Association), $2,500; - Bull & Oyster Festival (Rockbridge Area Health Center), $2,200; - Ecco Adesso Art & Wine Festival (Ecco Adesso Vineyards), $1,500; Mr. Jefferson’s Birthday, a Celebration (Friends of Natural Bridge State Park), $1,200; Coffee & Cars (Asunder Coffee Roasters), $1,000; LexRockBV Juneteenth (Community Foundation for Rockbridge, Bath & Alleghany), $800; The Rockbridge Ballet presents “Firebird,” $800.


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