W&L’s Ryu Presents Paper At Conference
Soo Yon Ryu, assistant professor of business administration at Washington and Lee University, presented her paper, “The Materialization of Experiences: How Perceived Experience Depth Increases Consumers’ Preference for Unique Objects” at the Association of Consumer Research Conference (ACR) Oct. 9-11.
ACR, the largest and the most prestigious conference in consumer behavior (marketing) research, seeks to highlight the richness of consumer research focusing on the complex set of behaviors involved in the notion of buying. Conference events included special sessions, competitive and working paper presentations, round tables, workshops and an arts festival.
Her paper explores the relationship between perceived experience depth and the type of experience-related objects consumers prefer to acquire, arguing that consumers are more likely to purchase unique (vs. typical) experience-related items when they have deeper (vs. more basic) experiences.
Ryu is in her first year as a faculty member at W&L. She earned a dual bachelor’s degree in business administration and culture & design management from Yonsei University, a master of arts degree in art management from Seoul National University and a doctorate in marketing from the University of Florida.
